YoLa Fresh

Agriculture, AgTech, B2B, E-Commerce, Supply Chain Management

Author

Peniel Keme Kitoko
May 02, 2024 • Estimated Reading Time: 3 minutes

🌎🌍🌏| Africa Thursday

Revolutionizing The Fresh Produce Supply Chain.

  Problem

  • Market Potential: With 85% of produce sold traditionally, Morocco’s fruit and veg market lacks efficiency.

  • Challenge: Retailers waste time and money sourcing daily produce from wholesale markets.

  • Lacking Tool: A digital tool solving inefficiencies by bridging farmers and retailers.

    • Extra Barriers: Small-scale farmers struggle with market access and visibility, relying on intermediaries.

This issue's Startup equips fruit and vegetable retailers in Africa with a digital supply chain solution.

  Solution

YoLa Fresh

YoLa Fresh digitizes the fruit and vegetable distribution process, ensuring timely delivery of quality produce.

How: By leveraging data, they forecast demand, optimize supply chains, and reduce food waste.

  • Platform: Connects small-scale farmers directly with retailers, eliminating middlemen and ensuring fair prices.

  • Target: Targeting traditional retailers and small-scale farmers, YoLa Fresh streamlines operations and boosts visibility.

  • Resolving: Inefficiencies in the supply chain, reducing waste and improving profitability for stakeholders.

  Company Info

  • Industry: Agriculture, AgTech, B2B, E-Commerce, Supply Chain Management

  • Business Model: B2B

  • HQ: Casablanca, Morocco

  • Founding Year: 2023

  • Employee Count: 100+

  • Investors: Unpopular Ventures

  • Funding Amount: $1.8 Million

  Traction

  •   Won the $10,000 Supernova Challenge prize at GITEX Africa

  •   Achieve +25% daily growth, showing strong market acceptance

  •   Reducing food waste by 24-40% through supply chain optimization

  Competition Advantages

  • Direct farmer-to-retailer connections, reducing costs

  • Predictive algorithms and data-driven approach

  • Focus on traditional retailers and small-scale farmers

  Founders

  • Larbi Alaoui Belghiti, Co-CEO & Co-Founder (Tech entrepreneur with 20 years of experience)

  • Youssef Mamou, Co-CEO & Co-Founder (Dynamic entrepreneur and business leader)

  Job Opportunities & Contact

  • Hiring Status: Active

  • Contact Information:

    • https://yolafresh.zohorecruit.com/jobs/Careers

    • [email protected]

    • https://www.yolafresh.com/contact-us

    • https://ma.linkedin.com/company/yolafresh

  Why Invest by George

❝

Ooh-ooh-ahh-ahh, YoLa Fresh helps small banana farmers thrive in Africa’s vast agricultural jungle!

🐵

- George Capuchinski -

  Voices From Our Community (By George: Coming Soon 🍌)

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Cheers,

Peniel Keme Kitoko

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