Terraa

Food Processing, Information Services

Author

Peniel Keme Kitoko
June 06, 2024 • Estimated Reading Time: 3 minutes

🌎🌍🌏| Africa Thursday

Reduce Your Fruit and Vegetable Procurement Costs.

  Problem

  • Market Potential: Morocco's fruit and vegetable market is predominantly traditional, causing inefficiency.

  • Challenge: Retailers lose time and money sourcing daily produce from wholesale markets.

  • Lacking Tool: No digital tool efficiently connects farmers and retailers.

    • Extra Barriers: Small-scale farmers lack market access and visibility, relying on intermediaries.

This issue's Startup connects farmers directly with retailers, enhancing efficiency and cutting costs.

  Solution

Terraa

Terraa is a Moroccan B2B tech-enabled food distribution platform.

How: Terraa sources fresh produce directly from farmers and delivers it to retailers.

  • Platform: Terraa uses a tech-driven logistics network to ensure quality and efficiency.

  • Target: Terraa targets retailers, restaurants, and other resellers.

  • Resolving: Inefficiencies and high costs in Morocco’s traditional fresh produce market.

  Company Info

  • Industry: Food Processing, Information Services

  • Business Model: Subscription, B2B

  • HQ: Casablanca, Morocco

  • Founding Year: 2022

  • Employee Count: 11-50

  • Investors: FoodLabs, UM6P Ventures, Outlierz Ventures, Musha Ventures, DFS Lab

  • Funding Amount: $1.5 million

  Traction

  •   Raised $1.5 million in pre-seed funding

  •   Plans to expand logistics infrastructure

  •   Aims to reduce post-harvest losses and ensure consistent pricing

  Competition Advantages

  • Direct sourcing from farmers ensures freshness and fair pricing

  • Integrated logistics network enhances efficiency

  • Strong emphasis on quality control and hygiene

  Founders

  • Youssef Benkirane, Co-Founder & CEO (Extensive experience with food tech companies such as Zapp)

  • Benoit De Vigne, Co-Founder & COO (Held executive roles at e-commerce platforms like Jumia)

  Job Opportunities & Contact

  • Hiring Status: N/A

  • Contact Information:

    • https://terraa.co/contact/

    • https://www.linkedin.com/company/terraa-group

  Why Invest by George

❝

Ooh-ooh-ahh-ahh! Terraa helps monkeys all across Morocco to sell their bananas directly to shops!

🐵

- George Capuchinski -

Enjoyed this edition? Leave a comment, reply, or share on social media for a chance to be featured in our next edition!

Cheers,

Peniel Keme Kitoko

Catalyzer X

Is your Startup perfect for one of our next editions?
Are we the perfect partner to invest, work or advertise with?
Contact us at ‘[email protected]’!